About Predictively
Market intelligence built for decisions, not dashboards.
We started in Vancouver because the data was there and nobody was doing the hard work of turning it into something usable. That is still the job.
Born in Vancouver out of a desire to bring data to life.
Predictively started in Vancouver. When Ontario opened the first regulated online gambling market in Canada in April 2022, it created something that had never existed in North America: a monthly, verified, public record of how every licensed iGaming operator was actually performing. Revenue figures. Active accounts. Channel splits. Filed by operators, published by the regulator, available to anyone.
The data was remarkable. Nobody was doing anything useful with it.
Reading the raw filings took hours. Extracting patterns took longer. Turning those patterns into something a strategy team could act on, or an investor could reason from, or a compliance professional could reference: that was not happening. The gap between the data existing and the data being usable was enormous, and it was widening every month as new filings accumulated.
We built Predictively to close that gap. Not to summarise the data in a newsletter, not to build charts that required a user to draw their own conclusions, but to produce structured, scored, auditable intelligence briefs from the source data. The kind of output that a leadership team could brief from on the morning it landed.
That original ambition has not changed. The scope has grown. The engine has become more capable. The standards have tightened. But the job is still the same one we set out to do in Vancouver: take the data seriously, do the hard interpretive work, and deliver something genuinely useful.
Structured intelligence briefs, not raw data access.
The core product is an intelligence brief. It is produced from verified regulatory data through a constrained, multi-stage pipeline that scores its own output and rejects work below a quality threshold. The brief is not a summary of the data. It is an interpretation of the data, anchored to specific figures and patterns, structured for rapid consumption, and tested before it is published.
Every claim in every section must be traceable to a specific data point in the source material. The system is designed to make hallucination detectable. The generation layer operates against a fixed schema and a set of instructions that prohibit invented figures, unsupported causal claims, and the kind of generalised market commentary that sounds analytical but contains no usable information.
Market regime, directional signal, and the one sentence a leadership team needs to orient their reading of the rest of the brief.
Channel accelerations, segment concentrations, and structural shifts that represent addressable upside for operators, investors, or new entrants.
Deceleration patterns, margin compression signals, regulatory pressure indicators, and competitive concentration warnings.
Specific, commercially grounded actions drawn directly from the period data. Not generic strategic advice. Instructions anchored to what this period showed.
The briefing format is fixed. Subscribers learn it once and read it faster on every subsequent cycle. Structural consistency is not a design concession. It is how you get a team to actually use the intelligence instead of treating it as background reading.
The markets we cover and the markets we are building toward.
Coverage is determined by data quality, reporting cadence, and regulatory transparency. We build for markets where the underlying data is reliable enough to produce intelligence we stand behind.
iGaming Ontario has published monthly operator performance data since the regulated market launched in April 2022. This is the deepest, most granular public data set for regulated online gambling in North America. We have tracked every filing since launch.
Data from April 2022. Ontario fiscal calendar (Apr-Mar).The UK Gambling Commission publishes industry statistics on a quarterly and annual basis. The UK is a larger, more mature market than Ontario with a longer historical data series and a different regulatory architecture. Sector-level and operator-level data both exist.
UKGC quarterly and annual returns. Integration in progress.Several US states with regulated online casino and sports betting markets publish operator-level or aggregate performance data. We are scoping coverage for the jurisdictions where public data quality and reporting cadence meet the standards required to run the analysis pipeline.
Priority states scoped. Coverage announced as integrations are completed.The analysis engine is market-agnostic by design. The schema, the quality constraints, and the production methodology are the same regardless of jurisdiction. Expanding to a new market is an integration and data-normalisation problem, not an architecture problem. Each new market added to the platform extends the same intelligence format subscribers already know.
A proprietary analysis engine built for this industry.
The intelligence engine is purpose-built for regulated iGaming market data. It does not summarise press releases or scrape financial filings. It ingests structured regulatory data, computes derived signals from it, generates constrained intelligence against a fixed schema, and scores the output before release.
The pipeline runs in stages:
Verified operator data from the regulatory source is ingested through a deterministic pipeline. Period keys, fiscal calendar handling, and metric labels are standardised at ingestion. No manual editorial decisions are made at this layer.
Twenty proprietary metrics are computed from the raw data. These include Market Regime Classification, trend velocity signals, quarter-to-date year-over-year comparables, channel share trajectories, and concentration indicators. None of these exist in the raw filings. All of them are derived systematically from the data series.
The intelligence layer generates a structured JSON brief against a fixed schema. The generation instructions prohibit invented figures, unsupported causal claims, and generic language. Every string field must be specific, commercially grounded, and traceable to the source pack.
The generated brief is evaluated against a scoring schema. Five dimensions are assessed: specificity, commercial utility, credibility, actionability, and non-generic language. Each receives a score from 0 to 10. Briefs below the quality threshold are not released.
If a brief fails the quality threshold, the weak sections identified by the scoring pass are regenerated while the stronger sections are preserved. The pipeline attempts targeted repair before falling back to full regeneration. Every published brief has passed the quality gate.
The Market Regime Classification system distinguishes four states: Expansion, Deceleration, Peak, and Contraction. The regime assigned to a period shapes how the rest of the brief is framed and what the recommendations emphasise. It is not a subjective label. It is computed from the data.
Three perspective modes adjust how the intelligence is positioned without changing the underlying evidence base. Operator Strategy surfaces tactical signals for teams competing in the market. Investor Brief foregrounds structural trends and regime-level signals. Compliance Watch leads with enforcement patterns and regulatory posture indicators.
Three types of professional use a market brief differently.
The underlying data is the same. The decision context is not. We designed Predictively to produce intelligence that is useful across the three primary professional audiences that work with regulated iGaming market data.
Operators
Teams running licensed operations in these markets need to know where market share is concentrating, which channels are accelerating relative to the prior period, and where the next pressure point is forming. The brief tells them what the current period means for their competitive position, not just what the numbers were.
Investors
Investment professionals evaluating exposure to regulated iGaming through equities, M&A, or structured products need market-level signals, not operator-level noise. The brief surfaces regime shifts, structural trend breaks, and concentration patterns that are relevant to thesis formation and position monitoring.
Compliance and regulatory affairs
Professionals responsible for regulatory posture and licensee relations read the same market data through a different frame. The brief, in Compliance Watch mode, leads with licensee behaviour shifts, reporting anomalies, and enforcement pattern signals drawn from the aggregate data.
The Predictively brief is not a general-interest market roundup. It is a professional tool. The quality standard, the sourcing discipline, and the format are all designed for people who are making consequential decisions with the output.
More markets. The same standard.
The immediate expansion covers British Columbia, Alberta, and Quebec as Canadian provincial markets develop their regulatory frameworks and begin publishing operator performance data. UK coverage is in active integration. US state coverage is being scoped against the jurisdictions where public data quality and reporting cadence meet the standards required to produce intelligence we stand behind.
We will not add a market until the underlying data is reliable enough to produce work that passes our quality gate. The value of the platform is not the volume of markets we cover. It is the confidence a subscriber can have in the output. Every market we add goes through the same pipeline, the same scoring, and the same repair loop as Ontario.
The product roadmap also includes deeper data coverage within existing markets. The derived metrics layer, the regime classification system, and the multi-perspective briefing format are all designed to carry more signal as the data history lengthens. A market with three years of monthly filings produces better intelligence than a market with three months. The Ontario data series is already long enough to surface patterns that are not visible in a short window. That advantage grows every month.
Predictively is incorporated in British Columbia and operates across the Canadian, UK, and US iGaming markets. If you are working in one of those markets and want to talk, reach us through the site.